THE WEDDING SUMMIT
Learn what’s shaping the future of wedding photography.
The Wedding Summit is a full day designed to strengthen both your creative vision and your business. Through sessions on posing, lighting, storytelling, pricing, and marketing, you’ll learn practical techniques used by leading wedding photographers. The day ends with an open panel conversation about the state of the industry, giving you fresh insight, guidance, and inspiration for the season ahead. Proudly sponsored by Imagen.
Learn from the Masters
Join hosts Michael Cassara and Lauren O’Brien of The Vendor Table for a full day with Chris J. Evans, Lauren Ashley, D’Arcy Benincosa, Fer Juaristi, and Summer Grace as they explore the creative and practical insights driving modern wedding photography. The summit closes with Redefining What Luxury Really Means, a panel featuring Jason Vinson, Jeff Chang, and D’Arcy Benincosa that dives into how couples today value authenticity, intention, and meaningful connection. Expect to leave energized and ready to create wedding work with purpose and heart.
Michael Cassara & Lauren O'Brien
Lauren Ashley
Chris J. Evans
Fer Juaristi
D'Arcy Benincosa
Summer Grace
Jeff Chang
Jason Vinson
The Emotional Blueprint of Luxury:
Designing Client Experiences That Last
Chris Evans
Luxury isn’t defined by price—it’s defined by how your clients feel. The most successful brands build trust, connection, and belonging long before a contract is signed. In this keynote, Chris J. Evans shares his framework of emotional architecture: the art of shaping every touchpoint so clients feel chosen, valued, and seen at their very best.
What You’ll Learn:
- How to design experiences that inspire trust and loyalty
- Why true exclusivity is about connection, not barriers
- How communication, presentation, and delivery each shape the client journey
How to Go Viral and Book More Weddings
Lauren Ashley
Social media has become one of the most powerful marketing tools in the wedding industry, but posting without a strategy rarely leads to bookings. In this session, Lauren Ashley Grenda of Lauren Ashley Studios, the most followed wedding photographer on TikTok and Instagram, will share the proven strategies she uses to go viral while building a high-end brand that converts. Attendees will learn how to create content that resonates, stand out in a saturated market, and turn engagement into paying clients.
Key Takeaways
- How to create scroll-stopping content that attracts your dream couples
- Proven methods to grow visibility and engagement on TikTok and Instagram
- Turning viral moments into long-term business growth
- Building a social media strategy that leads to consistent bookings
Recommended Gear: Smartphone and/or camera for content practice
The Profitable Photographer: Pricing and Selling With Confidence in Any Wedding Market
D'Arcy Benincosa
Photographers often underprice themselves or struggle to sell with confidence — especially in the wedding industry, where competition can feel overwhelming. In this session, D’Arcy will show you how to elevate your brand positioning and shift your mindset so you can confidently charge what you’re worth, regardless of whether you’re booking rustic weddings or high-end luxury affairs. We’ll cover:
- How to communicate your value so couples see you as an investment, not an expense
- Pricing strategies that work in different wedding markets (without the race to the bottom)
- The mindset shifts needed to attract clients who respect your craft and happily pay your rates
Whether you’re looking to step into the luxury market or simply stop undercharging in your current niche, this class will give you the tools to sell without apology.
Same Script, New Vision: Breaking the Mold in Wedding Photography
Fer Juaristi
Every wedding may follow a similar structure, but your images don’t have to. In this session, acclaimed wedding photographer Fer Juaristi will show you how to break free from formulaic shooting and bring fresh vision to every wedding day. You’ll explore pre-production ideas, creative ways to tell more than one story, and exercises like seeing the day through a child’s eyes to inspire freedom and originality. The ultimate goal: to attract clients who trust your vision and give you the space to create your best work.
Posing With Purpose: How to Think Like a Creative Director
Summer Grace
Move beyond cookie-cutter posing and start creating images that feel editorial, intentional, and one of a kind. In this interactive session with a live couple, Summer Grace will demonstrate how to direct couples clearly while still leaving room for candid, unscripted moments. You’ll learn how to spot opportunities for unique imagery, use styling and body language to elevate photos, and approach posing with the eye of a creative director. Attendees will leave with prompts, posing ideas, and a fresh mindset for building images that stand apart.
What You’ll Learn:
- How to shift from just a photographer to thinking like a creative director
- Directing couples while leaving space for authentic moments
- Finding vignettes and windows of time for unique imagery
- How styling, body language, and micro-adjustments transform a pose
- Practical prompts and posing ideas for your next shoot
Panel: Redefining What Luxury Really Means
Jason Vinson, Jeff Chang and D’Arcy Benincosa
For years, “luxury” in weddings has been synonymous with opulence, grand venues, designer details, and sky-high budgets. But today, the meaning of luxury is shifting. Couples are looking for something deeper: intentional experiences, meaningful connections, and artistry that feels personal and timeless. In this panel, we’ll challenge the traditional definition of luxury and explore how photographers can reframe it through service, storytelling, and authenticity. Our panelists, Jason Vinson, Jeff Chang and D’Arcy Benincosa, will discuss how true luxury is less about excess and more about the depth of experience, what it feels like, not just what it looks like.
Register for The Wedding Summit Before It Sells Out!