THE BUSINESS & MARKETING SUMMIT
Learn what actually works in today’s market.
Spend the day learning the strategies that support a profitable, long-lasting photography business. Through sessions on pricing, marketing, branding, and growth, you’ll gain clear, actionable guidance. The summit ends with an honest panel discussion on the tools and tactics driving results today. Proudly sponsored by Imagen.
Learn from the Masters
Hear directly from industry leaders who have built thriving businesses in today’s fast-changing market. Elena Blair, Jason Vinson, Cassidy Lynne, Miles Witt Boyer, Preston Luke, and Jeff Chang will share the strategies that fuel their success. The closing panel with Staci Brucks, Elena Blair, Miles Witt Boyer, and moderator Noella Andres offers a candid conversation about the marketing approaches driving real results.
Miles Witt Boyer
Elena Blair
Jason Vinson
Cassidy Lynne
Preston Luke
Staci Brucks
Jeff Chang
Noella Andres
Marketing on Autopilot: How to Create Content That Books Clients Year-Round
Jason Vinson
Imagine your marketing working for you around the clock. In this session, Jason Vinson breaks down how to create content that brings in steady inquiries with minimal effort. You’ll learn simple systems to streamline creation, manage leads, and keep your business growing even when you are not actively marketing.
Booked Through the Feed: Turning Social Media into Clients
Cassidy Lynne
Social media can be one of the strongest tools for booking the clients you want. In this session, Cassidy Lynne shows you how to use TikTok, Reels, and Stories to expand your reach and convert followers into real inquiries. You’ll leave with simple, effective strategies you can start using right away.
What You’ll Learn:
• Create content that attracts your ideal clients
• Build a social strategy that converts
• Quick content ideas that save time
• Track what is working
• Stay consistent without burning out
Monetizing Your Brand Beyond Photography
Preston Luke
Your brand has the potential to grow well beyond photography sessions. Preston Luke will show you how to create new opportunities, expand your influence, and build a business that reaches further than traditional client work. Expect clear strategies and a fresh perspective on what your creative brand can become.
Key Takeaways:
• Expand your work beyond photography alone
• Position your brand for long-term opportunities
• Increase your reach and influence
• Start monetizing your brand in impactful new ways
Pricing Made Simple: Build a Profitable Strategy That Works
Elena Blair
Pricing does not have to feel complicated. Elena Blair breaks down the most common pricing models and shows you how to choose the one that fits your business. You’ll learn how to set income goals, build session fees that reflect your value, and remove the stress from pricing decisions. Expect to leave with a clear, confident strategy that supports long-term growth
From Connection to Capture: Create a Seamless Wedding Client Experience
Miles Witt Boyer
A meaningful wedding experience begins long before the camera comes out. Miles Witt Boyer will walk you through how to create a clear, cohesive client journey that connects every interaction, from inquiry to delivery. Learn how to elevate communication, products, and artistic choices so your work feels intentional and lasting. Miles will also share how he uses light, color, and composition to bring consistency and emotion to every image.
The Client Experience Blueprint: How Wedding Photographers Maintain Growth
Jeff Chang
Great photos get you noticed, but unforgettable client experiences build a business that lasts. In this seminar, Jeff Chang shares how rethinking the way you serve couples can transform your brand, increase referrals, and create loyal advocates. From first consultation to final delivery, you’ll learn how to design touchpoints that make clients feel valued, while keeping your workflow efficient and sustainable. Jeff also covers how to approach Instagram today and grow your business in a crowded market.
Key Takeaways:
- Build a communication strategy that strengthens first impressions and keeps potential clients engaged
- Structure client meetings that foster trust and alignment
- Leverage vendor relationships and social platforms for referrals and inquiries
- Shift your sales approach from features to outcomes for long-term value and growth
Panel: What’s Actually Working in Photography Marketing
Staci Brucks, Elena Blair and Mile Witt Boyer, Noella Andres (Moderator)
The marketing landscape for photographers is shifting fast. Instagram is less predictable, SEO is rising again, and couples are choosing photographers based on connection as much as portfolio. Content creation can produce incredible leads, but it is also one of the most demanding parts of running a business. In this panel, Staci Brucks, Elena Blair, and Miles Witt Boyer, with host Noella Andres, break down what is actually working right now. You’ll hear honest insight on the strategies that move the needle, the platforms that deliver, and the types of content that truly convert. From social media and blogging to vendor partnerships, email lists, and referrals, our panelists share the wins, the misses, and the lessons learned in marketing a modern photography business.
Register for The Business and Marketing Summit Before It Sells Out!
$199 for the business and marketing skills that move your photography forward.