Jesse Preston

Huzi Koya and Jesse Preston of Florence James Collective will break down how to structure a hybrid shoot from start to finish, including sequencing, lighting decisions, and shot list design.

One of the biggest challenges in a hybrid shoot is lighting. Strobes deliver the power and control you want for stills, but the moment you switch to video, they’re out of the equation. Constant lights keep motion looking great, but can leave stills feeling flat or underpowered.

In this hands-on Photo Walk, Huzi and Jesse will show you how to build a lighting setup that works for both, so you can move seamlessly between stills and motion without compromising either.

(This class requires pre-registration. Please purchase it with your WPPI pass or add it to your existing registration.)

Getting booked doesn't have to mean hard selling. This session from Florence James Collective breaks down how to turn everyday social media activity into a sustainable, low-pressure client pipeline built on real connection rather than constant pitching.

You will learn how to build a Pinterest presence that works as a searchable, evergreen client-acquisition channel, and understand the distinct roles TikTok and Instagram play in a client's journey and what to post on each. The session also covers how to use a social planning system that makes consistent posting across platforms sustainable, and how to apply a clear framework for deciding which organic content deserves paid budget, including how to set up a simple campaign without wasting spend.

You will also map the path from first save or view to booked job, know what to do at each stage, and learn how to replace email back-and-forth with a follow-up process built on real conversation, measurably improving close rate.