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The Hybrid Set: Directing Photo and Motion Together

More and more productions are asking photographers to think beyond the still frame. But adding motion to a shoot isn’t simply about hitting record—it requires a different approach to directing, storytelling, and managing the time you have with your talent.  In this...

The Complete Wedding Storyteller in Photos, Video, and Social Content

Couples want their wedding day captured in every way possible, and more of them are looking for video and shareable content alongside their photos. You don’t need a separate crew or a whole new business to offer it. You’re already there, already telling...

One Shoot, Two Deliverables: Lighting for Stills and Motion | Huzi Koya

Huzi Koya and Jesse Preston of Florence James Collective will break down how to structure a hybrid shoot from start to finish, including sequencing, lighting decisions, and shot list design. One of the biggest challenges in a hybrid shoot is lighting. Strobes deliver...

Turn Instagram, Pinterest, and TikTok into a Client Pipeline

Getting booked doesn’t have to mean hard selling. This session from Florence James Collective breaks down how to turn everyday social media activity into a sustainable, low-pressure client pipeline built on real connection rather than constant pitching. You will...
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