Sarah Petty
Sarah Petty is a New York Times bestselling author, internationally recognized speaker, and founder of the Photography Business Institute. After beginning her career at Coca-Cola Enterprises and serving as marketing director for a top regional advertising agency, Sarah used her marketing expertise to build one of America’s most profitable photography studios, as recognized by Professional Photographers of America.
Sarah opened her photography studio just two weeks before 9/11 and built a thriving portrait business through the 2008 financial crisis, the pandemic, and dramatic changes in the photography industry. Today, she operates her portrait business from her dream studio while teaching professional photographers how to attract better clients, sell finished artwork instead of files, and build profitable, sustainable businesses.
Sarah is the New York Times bestselling author of Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You’re Worth. Her students have generated more than $40 million in photography sales since the pandemic, and Sarah has been featured in Entrepreneur, Fox Business, USA Today, and The Wall Street Journal.
Turn Leads into Clients and Clients into Profitable Orders
Getting leads is only the beginning. What happens after someone raises their hand is where most photographers are leaving money on the table. In this
…Getting leads is only the beginning. What happens after someone raises their hand is where most photographers are leaving money on the table. In this high-energy program, Sarah Petty shows attendees how to take a prospective portrait client from firs
…Getting leads is only the beginning. What happens after someone raises their hand is where most photographers are leaving money on the table. In this high-energy program, Sarah Petty shows attendees how to take a prospective portrait client from first contact to booked session to a confident, profitable order, without discounting, awkward selling, or hoping they figure out what to buy from an online gallery.
Attendees will discover why finding th
…Getting leads is only the beginning. What happens after someone raises their hand is where most photographers are leaving money on the table. In this high-energy program, Sarah Petty shows attendees how to take a prospective portrait client from first contact to booked session to a confident, profitable order, without discounting, awkward selling, or hoping they figure out what to buy from an online gallery.
Attendees will discover why finding the person isn't the same as building a profitable business, why the sale starts long before the ordering appointment, and how the consultation, planning, pricing, photography, and sales process must work together. Sarah will break down the client journey step by step so attendees can see exactly where potential clients are falling through the cracks in their business and what to fix first. They'll leave with a completely different way of thinking about selling and the client experience, plus practical strategies they can put to work immediately.
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