Paul Weaver
Paul Weaver is the Founder of The Freelance Photographer (powered by VSCO) and serves as Director of Education at VSCO. A seasoned commercial photographer with over a decade of experience, he has worked with leading health and wellness brands while building a successful freelance career. Driven by a passion for helping creatives thrive, Paul launched The Freelance Photographer to provide the tools, strategies, and confidence needed for long-term success. He lives in Miami, Florida, with his wife and their three young daughters.
Capturing for Brands: Lifestyle and Product Photography
Brands today need more than a single hero image — they need a library of assets that tell a cohesive story. In this hands-on photo walk, you’ll learn
…Brands today need more than a single hero image — they need a library of assets that tell a cohesive story. In this hands-on photo walk, you’ll learn how to capture a variety of content around a brand in a lifestyle setting. From product-focused deta
…Brands today need more than a single hero image — they need a library of assets that tell a cohesive story. In this hands-on photo walk, you’ll learn how to capture a variety of content around a brand in a lifestyle setting. From product-focused detail shots to wide lifestyle scenes, you’ll practice creating images that work across multiple platforms while maintaining a consistent brand feel. Attendees will learn: - How to plan and capture a rang
…Brands today need more than a single hero image — they need a library of assets that tell a cohesive story. In this hands-on photo walk, you’ll learn how to capture a variety of content around a brand in a lifestyle setting. From product-focused detail shots to wide lifestyle scenes, you’ll practice creating images that work across multiple platforms while maintaining a consistent brand feel. Attendees will learn: - How to plan and capture a range of assets brands actually need - Techniques for mixing product detail shots with lifestyle storytelling - Tips for directing talent and styling products naturally within a scene - Deliverables that set you apart and keep clients coming back Recommended gear: Camera body, versatile lens (24–70mm recommended), and a prime lens (35mm or 50mm).
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Meet & Great with Speakers
Unlocking Commercial Clients: How to Position, Pitch, and Profit
Learn how to transition from being just a photographer to a trusted creative partner for brands. In this session, Paul Weaver will break down the ess
…Learn how to transition from being just a photographer to a trusted creative partner for brands. In this session, Paul Weaver will break down the essential steps to position yourself in the commercial space, pitch with confidence, and build a profit
…Learn how to transition from being just a photographer to a trusted creative partner for brands. In this session, Paul Weaver will break down the essential steps to position yourself in the commercial space, pitch with confidence, and build a profitable client base. Whether you’re aiming to land your first commercial job or scale your existing business, you’ll leave with a clear roadmap for sustainable growth.
Attendees will learn:
How to identi
…Learn how to transition from being just a photographer to a trusted creative partner for brands. In this session, Paul Weaver will break down the essential steps to position yourself in the commercial space, pitch with confidence, and build a profitable client base. Whether you’re aiming to land your first commercial job or scale your existing business, you’ll leave with a clear roadmap for sustainable growth.
Attendees will learn:
How to identify and position yourself for the right commercial clients
Strategies to confidently pitch and negotiate higher-paying projects
Proven frameworks for pricing your work and communicating value
How to structure and sell retainers that create recurring revenue
Recommended Gear: Notebook and pen for capturing strategies
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