Paul Weaver
Paul Weaver is the Founder of The Freelance Photographer (powered by VSCO) and serves as Director of Education at VSCO. A seasoned commercial photographer with over a decade of experience, he has worked with leading health and wellness brands while building a successful freelance career. Driven by a passion for helping creatives thrive, Paul launched The Freelance Photographer to provide the tools, strategies, and confidence needed for long-term success. He lives in Miami, Florida, with his wife and their three young daughters.
Capturing for Brands: Lifestyle and Product Photography
Brands today need more than a single hero image — they need a library of assets that tell a cohesive story. In this hands-on photo walk, you’ll learn …Brands today need more than a single hero image — they need a library of assets that tell a cohesive story. In this hands-on photo walk, you’ll learn how to capture a variety of content around a brand in a lifestyle setting. From product-focused deta…Brands today need more than a single hero image — they need a library of assets that tell a cohesive story. In this hands-on photo walk, you’ll learn how to capture a variety of content around a brand in a lifestyle setting. From product-focused detail shots to wide lifestyle scenes, you’ll practice creating images that work across multiple platforms while maintaining a consistent brand feel. Attendees will learn: - How to plan and capture a rang…Brands today need more than a single hero image — they need a library of assets that tell a cohesive story. In this hands-on photo walk, you’ll learn how to capture a variety of content around a brand in a lifestyle setting. From product-focused detail shots to wide lifestyle scenes, you’ll practice creating images that work across multiple platforms while maintaining a consistent brand feel. Attendees will learn: - How to plan and capture a range of assets brands actually need - Techniques for mixing product detail shots with lifestyle storytelling - Tips for directing talent and styling products naturally within a scene - Deliverables that set you apart and keep clients coming back Recommended gear: Camera body, versatile lens (24–70mm recommended), and a prime lens (35mm or 50mm).Show MoreClick the title to see all detailsShow More
Meet & Great with Speakers
Unlocking Commercial Clients: How to Position, Pitch, and Profit
Learn how to transition from being just a photographer to a trusted creative partner for brands. In this session, Paul Weaver will break down the ess… Learn how to transition from being just a photographer to a trusted creative partner for brands. In this session, Paul Weaver will break down the essential steps to position yourself in the commercial space, pitch with confidence, and build a profit… Learn how to transition from being just a photographer to a trusted creative partner for brands. In this session, Paul Weaver will break down the essential steps to position yourself in the commercial space, pitch with confidence, and build a profitable client base. Whether you’re aiming to land your first commercial job or scale your existing business, you’ll leave with a clear roadmap for sustainable growth. Attendees will learn: How to identi… Learn how to transition from being just a photographer to a trusted creative partner for brands. In this session, Paul Weaver will break down the essential steps to position yourself in the commercial space, pitch with confidence, and build a profitable client base. Whether you’re aiming to land your first commercial job or scale your existing business, you’ll leave with a clear roadmap for sustainable growth. Attendees will learn: How to identify and position yourself for the right commercial clients Strategies to confidently pitch and negotiate higher-paying projects Proven frameworks for pricing your work and communicating value How to structure and sell retainers that create recurring revenue Recommended Gear: Notebook and pen for capturing strategiesShow MoreClick the title to see all detailsShow More