Jessica Whitaker

Jessica Whitaker is the founder of Build and Bloom®, the first inclusive online photography community of its kind, started in 2016. She has led free photography workshops across the U.S. and in London and Paris. In 2018, Jessica launched a free 16-city Women in Photography networking initiative. For the last ten years, she has been teaching photography on YouTube, focusing on ultra-accessible, jargon-free education. Throughout her career, Jessica has dedicated countless hours to empowering thousands of beginners as they build businesses that change their lives and create inspiring legacies. She believes photography is a low-barrier path to income and shares her free resources so that anyone can learn to build a business that pays off debt, covers rent, and opens the door to a new future.

Wed Mar 03•9:00 AM – 11:00 AM

Refine Your Posing from Hands to Heels | Jessica Whitaker

Posing can make or break an image, and the difference is often in the details. In this hands-on photo walk, Jessica Whitaker shares her signature appr

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Posing can make or break an image, and the difference is often in the details. In this hands-on photo walk, Jessica Whitaker shares her signature approach to posing women with precision and intention. With formal training in fashion design, she brings a unique perspective, combining technical knowledge of garment fit and the human form with the artistry of photography. Renowned on YouTube for her posing expertise and with 15 years of photography experience, Jessica will guide attendees through the overlooked details and subtle adjustments that elevate an image from good to exceptional. This photo walk is designed to sharpen the way attendees see and direct poses, forever changing how they approach a session.

(This class requires pre-registration. Please purchase it with your WPPI pass or add it to your existing registration.)

Photo WalkPortrait

Jessica Whitaker

Wed Mar 03•3:30 PM – 4:30 PM

YouTube, Unlocked: How to Turn Search Into Booked Clients

What if YouTube, the platform Google is handing you for free, could transform the way you market your photography business in 2027? This isn't about r…What if YouTube, the platform Google is handing you for free, could transform the way you market your photography business in 2027? This isn't about running paid ads, becoming a content creator, or turning yourself into a photography educator. It's a…What if YouTube, the platform Google is handing you for free, could transform the way you market your photography business in 2027? This isn't about running paid ads, becoming a content creator, or turning yourself into a photography educator. It's about learning how to make videos, as a photographer, that reach and convert real photography clients on a platform most photographers leave completely untouched. Because YouTube functions as a search…What if YouTube, the platform Google is handing you for free, could transform the way you market your photography business in 2027? This isn't about running paid ads, becoming a content creator, or turning yourself into a photography educator. It's about learning how to make videos, as a photographer, that reach and convert real photography clients on a platform most photographers leave completely untouched. Because YouTube functions as a search engine first, literally owned by Google and built on Google's own SEO principles, a video posted today can still be bringing in client inquiries years from now, long after a Reel or a Story has disappeared and been forgotten. In this seminar, Jessica Whitaker shows photographers how to use that search advantage as a genuine client acquisition tool, reaching local and destination clients, building real authority, and growing an audience that actually converts, all without turning a business into a content channel or chasing vanity metrics. In one of the most in-depth breakdowns of YouTube for photographers available anywhere, Jessica walks through the exact video formulas, SEO tactics, and workflow habits that turn casual viewers into booked clients. Attendees will leave with pages of notes and a concrete plan for using YouTube as a marketing channel, without feeling like they're stepping onto a content treadmill. This isn't about doing more; it's about doing the right things so YouTube works for you instead of demanding more from you. In this session, you'll learn the SEO fundamentals that help the right clients find you on YouTube, a repeatable video framework for building authority without becoming a full-time content creator, how to use YouTube to grow your email list of potential clients, and how to convert YouTube viewers into booked client inquiries.Show More

SeminarFuture of Photography

Jessica Whitaker