Catalina Dow

Catalina Jean is the founder of The Visibility Academy, where she teaches photographers and wedding professionals how to get found on Google and in AI search tools like ChatGPT. She has been teaching SEO for ten years, to more than 3,500 students. Her method grew out of her own wedding and elopement photography business, which she has run since 2014 and booked out through search. She was named one of Rangefinder's 30 Rising Stars of Wedding Photography, and her work has been featured in Brides, Green Wedding Shoes, Junebug Weddings, Style Me Pretty, and Rock n Roll Bride. Her website is seen by over 1 million people each year, and inquiries keep arriving through Google and ChatGPT even when she goes months without posting on socials. Catalina is analytical and data-focused, and her strength as an educator is translating the technical side of search into easy-to-understand language, with a clear next step attached to every concept.

Mon Mar 01•8:00 AM – 5:30 PM

Future Proof: A Business & Marketing Summit for a Changing Industry

You are not powerless, and you are not becoming obsolete. As platforms, algorithms, and AI reshape photography, there are parts of your business you c

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You are not powerless, and you are not becoming obsolete. As platforms, algorithms, and AI reshape photography, there are parts of your business you can build, own, and protect. What should you be building now to stay visible, valuable, and in contro

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Join Jamie Rachelle, Larkin Kendall, Catalina Jean, Natalie Franke, and Paige Griffith to learn how to establish a trusted digital home, develop a recognizable creative voice, and ma

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Join Jamie Rachelle, Larkin Kendall, Catalina Jean, Natalie Franke, and Paige Griffith to learn how to establish a trusted digital home, develop a recognizable creative voice, and make your business discoverable across search and AI results. Discover how to turn followers into an audience you can reach directly, protect your intellectual property, and use new technology while retaining ownership of your work.

Through expert presentations and an honest conversation about photography’s next chapter, explore what will become more valuable as technology advances and what makes your perspective difficult to replace. Leave with clear priorities for a lasting business rooted in your creativity, your relationships, and the human qualities clients value.