Weddings to Commercial: Making the Leap Without Starting Over

Great photography is only part of a successful business. Join Felicia Reed, Sandra Coan, Pye Jirsa, Ben Hartley, Paul Weaver, and Myrna Daramy for a full day focused on attracting the right clients, turning inquiries into bookings, and earning more from your work.

Learn strategies that work from experts who have built successful photography businesses and helped others do the same. Discover how to attract clients without paid ads, turn social content into qualified leads, and build a marketing process that drives bookings. Strengthen your sales process, price your services with confidence, and learn how to raise your rates while sustaining demand.

Whether you’re struggling to fill your calendar or ready to charge more and shoot less, you’ll leave with clear steps to put into action in your own business. Make your marketing count, turn more inquiries into clients, and build a business that rewards the work you put into it.

You are not powerless, and you are not becoming obsolete. As platforms, algorithms, and AI reshape photography, there are parts of your business you can build, own, and protect. What should you be building now to stay visible, valuable, and in control of your future?

Join Jamie Rachelle, Larkin Kendall, Catalina Jean, Natalie Franke, and Paige Griffith to learn how to establish a trusted digital home, develop a recognizable creative voice, and make your business discoverable across search and AI results. Discover how to turn followers into an audience you can reach directly, protect your intellectual property, and use new technology while retaining ownership of your work.

Through expert presentations and an honest conversation about photography’s next chapter, explore what will become more valuable as technology advances and what makes your perspective difficult to replace. Leave with clear priorities for a lasting business rooted in your creativity, your relationships, and the human qualities clients value.

Sponsored by