From Brief to Brand-Ready: Shoot a Commercial Assignment | Paul Weaver

What makes a portrait unmistakably yours, and how do you turn that creative vision into a career? Join Mark Clennon, Aundre Larrow, Lindsay Adler, Irene Rudnyk, and Emily Soto for a full day connecting personal style, technical craft, and professional growth.

Explore the path into commercial photography, experiment with creative lighting, discover editing techniques for dreamy portraits, and learn how to build a cohesive visual identity. Stage presentations and live demonstrations will reveal how these photographers approach their work, while studio time offers a chance to shoot and learn alongside them.

Bring your camera and come ready to explore new approaches, refine your eye, and expand what’s possible in your portrait work.

Spend a full day exploring the art and business of boudoir with Jacklyn Greenberg, Anita Sadowska, Yuliya Panchenko, Cate Scaglione, and Marco Ibanez. Discover how to create natural, expressive images through unposing, approach couples boudoir with thoughtful posing and lighting, build a brand that balances artistry with social media, and sustain a profitable business.

Through stage presentations, live demonstrations, and studio time with the presenters, you’ll gain practical techniques to strengthen your work and your client experience. Bring your camera for the studio sessions, where you’ll put new ideas into practice with guidance from the presenters. Leave with fresh creative ideas, greater confidence in your direction, and strategies to help your boudoir business thrive.

Do your maternity portraits feel safe or repetitive? Do you want to create more distinctive images but struggle to use light, color, and your studio equipment creatively?

During this live demonstration, Marta Ponsko will show how she transforms a simple maternity setup into a series of striking, editorial-style portraits. Working with a model in real time, she will demonstrate how intentional lighting, color, styling, and posing can turn an ordinary image into something memorable. This photo walk is for maternity and portrait photographers who already understand the basics of studio lighting but want to move beyond predictable setups, develop their creativity, and create work that stands out in a competitive market.

Key takeaways: attendees will learn how to transform a simple maternity setup into several distinctive images, see how lighting, color, styling, and posing work together to create a cohesive concept, learn how to give maternity portraits a stronger fashion-inspired, editorial quality, discover how to use existing studio equipment in more creative and intentional ways, and leave with practical ideas they can adapt to their own clients and studio.