Build a Profitable Business Without Living on Reels
Photographers are being told the only way to grow is to post a Reel every day and become a full-time content creator. Josh Huggett shoots over 120 weddings a year and unpacks why that belief costs photographers time, money, and the love of the job. This session separates social media from actual marketing, shows how to build a booking strategy that still works in the months you post nothing, then gets practical on the content that genuinely moves the needle.
Attendees will learn why daily posting is not a marketing strategy and what actually books weddings, how to build a marketing system that keeps enquiries coming when you go quiet, the role of top, middle, and bottom of funnel content and what to post at each stage, how to write hooks that earn attention without turning you into a creator, and how to tell whether your content is producing enquiries or just likes.
No gear required. Explicit language guaranteed.
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