Booked Isn’t Enough: How to Build a Profitable Photography Business
Most pricing advice was built for a market that no longer exists. Couples are contacting more vendors, comparing more openly, and taking longer to decide. This session is about what to charge in that market, and how to build a business that actually pays you.
Susan Stripling will walk through the real math together with attendees: what a wedding costs before you earn a dollar, how many you can realistically shoot, and what your price has to be for those two numbers to work. Then, how to say that price out loud without flinching.
You will learn how to build your price from your own costs and capacity instead of from what everyone else charges, how to read an inquiry and know what it's worth before you reply, what to say when someone tells you that you're too expensive, how to structure your packages so your average goes up without adding work, and how to pay yourself, cover taxes, and survive a slow year.
Bring a laptop or a notebook. Attendees will be running numbers, not looking at pictures.
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