Press Release

WPPI “Power of Print” (POP) Theater Teaching Photographers How to Grow Business Through Print Sales

Free Seminars, Exhibitor Booth Demos and Unique Product Displays Focus on Importance of Print Output and Strategies for Selling Print Packages to Customers 

New York, NY – February 15, 2018 – Helping photographers grow their business through education and advanced marketing and sales techniques have been a primary goal of Wedding and Portrait Photographers International (WPPI) Conference + Expo since its inception. This year, WPPI continues to expand its focus on ways photographers can grow their business and ensure long-term success through education that provides real world strategies from working photographers. Power of Print (POP) at WPPI includes a series of live seminars presented by the industry’s most successful photographers and business professionals inside the Power of Print Theater located on the Expo floor. Products and services from several sponsoring exhibitors will also be on display inside the theater. Exhibitors will also provide demos inside their respective booths and offer tips for photographers to add print options for their clients.

“WPPI is making a concerted effort to educate photographers about the Power of Print through seminars in our dedicated POP Theater and through key exhibitors who are committed to building partnerships with photographers to help them succeed,” explains Mike Gangel, WPPI Show Director.

The POP Theater will host many of today’s most successful wedding and portrait photographers who will tell their stories of how they built their businesses and careers by enhancing the relationships with their customers through the lasting power of printed products. POP will teach photographers how to elevate and maintain their business through the power of print ensuring long-term success.

Exhibitors participating in Power of Print include: Bay Photo Lab, ChromaLuxe, Miller’s Lab, Moab by Legion, Richmond Pro Lab, SimplyColorLab, and White House Custom Colour (WHCC) lab.

About WPPI

The WPPI Wedding and Portrait Photography Conference + Expo is the premier industry event for photographers and now, filmmakers, specializing in the creative and business aspects of wedding, portrait photography and filmmaking. Each year, over 13,000 professional and imaging professionals attend WPPI to learn new techniques from industry leaders, build new relationships to help grow their business, experiment with new products from major manufacturers to improve productivity, and to use Vegas as a backdrop while expanding skillsets and portfolios.

The WPPI Wedding and Portrait Photography Conference + Expo is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.9 million NSF of exhibition space.  We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve.

More information about WPPI can be found at

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Additional information and a complete schedule of seminars and activities are available online at

Media Contact:

Lou Desiderio
Synergy Communications, Inc.

Scott Heath
Synergy Communications, Inc.