Press Release

Getting Your Big Break! Renowned Wedding Planner Lisa Vorce Explains How to Work with Industry’s Best “Planners” During Keynote at WPPI 2018

Celebrity Wedding Planner Offers Insight, Inspiration, and Invaluable Information for Establishing Lasting and Profitable Relationships with Wedding Planners

New York – February 14, 2018 – The success of any wedding photographer begins with relationships and none are more important than those developed with successful wedding planners. Most wedding photographers are not hired by their clients. They’re hired by wedding planners or recommended to their clients. So where do you begin searching for the right wedding planner and how do you get yourself, and your work, in front of these people? Renowned celebrity wedding planner, Lisa Vorce, will offer insight and answers to these and other questions during her keynote presentation, “Getting the Shot! Success Strategies for Working & Thriving with Top Wedding Planners, at the annual Wedding & Portrait Photography International’s (WPPI) Conference + Expo on Tuesday, February 27 at Mandalay Bay in Las Vegas. Elizabeth Messina, internationally-renowned photographer and author, will introduce the evening’s keynote presenter.

The format of this year’s keynote is a departure from WPPI presentations, which are typically given by photographers who share their successful insights. Photography is an art but it is also a business. This year, attendees will gain unique insight about the “business of relationships” and how developing partnerships with wedding planners is the key to a thriving photography business.

“Wedding planners are arguably the most important link in the chain that makes up the entire wedding industry,” explains Theresa Raffetto, Director Conferences at WPPI. “We are honored to have one of the premiere wedding planners in the business present her experience, wisdom, and insight to thousands of wedding photographers from around the world during our annual conference. Education and networking opportunities have been the cornerstone of WPPI since its inception and Lisa’s presentation combines these elements by essentially providing an education in proper networking techniques with wedding planners.”

Lisa Vorce has been entrusted with the planning of weddings for numerous celebrities including John Legend and Chrissy Teigen, and most recently Kate Upton and Justin Verlander. During her keynote presentation, Ms. Vorce will share her insights into the skills and strategies required to get a shot at working with the best planners in the industry. Attendees will learn the dos and don’ts for developing these relationships and its critical importance for growing and maintaining a thriving wedding photography business.

“WPPI is the premiere conference and expo for wedding photographers and I am excited and honored to have an opportunity to share my insights with this year’s attendees,” said Lisa Vorce. “As most photographers know, relationships are everything in this business and establishing strong relationships with the right people, including wedding planners, is critical to their overall success. My goal is to provide as much information as I can about how to approach wedding planners and develop a lasting relationship that is beneficial to everyone.”

Attendees should bring a business card to enter a drawing to receive a 15-minute Skype consultation with Lisa Vorce. One winner will be announced during the keynote presentation.

About WPPI

The WPPI Wedding and Portrait Photography Conference + Expo is the premier industry event for photographers and now, filmmakers, specializing in the creative and business aspects of wedding, portrait photography and filmmaking. Each year, over 13,000 professional and imaging professionals attend WPPI to learn new techniques from industry leaders, build new relationships to help grow their business, experiment with new products from major manufacturers to improve productivity, and to use Vegas as a backdrop while expanding skillsets and portfolios.

The WPPI Wedding and Portrait Photography Conference + Expo is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.9 million NSF of exhibition space.  We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve.

More information about WPPI can be found at www.wppiexpo.com

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Additional information and a complete schedule of seminars and activities are available online at www.wppiexpo.com.

Website:         www.wppiexpo.com

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Twitter:            https://twitter.com/RFWPPI

Media Contact:

Lou Desiderio
Synergy Communications, Inc.
917-627-0912
lou@pr-synergy.com

Scott Heath
Synergy Communications, Inc.
951-735-3686
scottheath@pr-synergy.com