Huzi Koya
Florence James Collective was built from the ground up by founders Huzi and Jesse, creative partners in both business and life.
What began as a small garage setup and what seemed like a silly dream has evolved into a full-scale production ecosystem supporting brands at every stage of content creation. Today, the business spans large-scale commercial production with Florence James Collective, Propsyland, their in-house prop and backdrop company, Florence James Studios, a purpose-built hire space for creatives, and Creative Scoop, where they educate the next generation of photographers and content creators through online programs, workshops, and live events.
At the core of it all is a simple philosophy: great work starts with strong ideas, thoughtful planning, a team that knows how to execute, and a passion to make it happen.
What started small is now built to support brands properly, with the infrastructure, experience, and creative direction to match.
Booked Without the Pitch: How to turn Instagram, Pinterest and TikTok Into a Client Pipeline
Getting booked doesn't have to mean hard selling. This session from Florence James Collective breaks down how to turn everyday social media activity i
…Getting booked doesn't have to mean hard selling. This session from Florence James Collective breaks down how to turn everyday social media activity into a sustainable, low-pressure client pipeline built on real connection rather than constant pitchi
…Getting booked doesn't have to mean hard selling. This session from Florence James Collective breaks down how to turn everyday social media activity into a sustainable, low-pressure client pipeline built on real connection rather than constant pitching.
You will learn how to build a Pinterest presence that works as a searchable, evergreen client-acquisition channel, and understand the distinct roles TikTok and Instagram play in a client's journey
…Getting booked doesn't have to mean hard selling. This session from Florence James Collective breaks down how to turn everyday social media activity into a sustainable, low-pressure client pipeline built on real connection rather than constant pitching.
You will learn how to build a Pinterest presence that works as a searchable, evergreen client-acquisition channel, and understand the distinct roles TikTok and Instagram play in a client's journey and what to post on each. The session also covers how to use a social planning system that makes consistent posting across platforms sustainable, and how to apply a clear framework for deciding which organic content deserves paid budget, including how to set up a simple campaign without wasting spend.
You will also map the path from first save or view to booked job, know what to do at each stage, and learn how to replace email back-and-forth with a follow-up process built on real conversation, measurably improving close rate.
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One Shoot, Two Deliverables: How to Turn Your Business Into a Production House | Huzi Koya
Huzi Koya and Jesse Preston of Florence James Collective will break down how to structure a hybrid shoot from start to finish, including sequencing, l
…Huzi Koya and Jesse Preston of Florence James Collective will break down how to structure a hybrid shoot from start to finish, including sequencing, lighting decisions, and shot list design.
One of the biggest challenges in a hybrid shoot is lighting
…Huzi Koya and Jesse Preston of Florence James Collective will break down how to structure a hybrid shoot from start to finish, including sequencing, lighting decisions, and shot list design.
One of the biggest challenges in a hybrid shoot is lighting. Strobes deliver the power and control you want for stills, but the moment you switch to video, they’re out of the equation. Constant lights keep motion looking great, but can leave stills feeling fl
…Huzi Koya and Jesse Preston of Florence James Collective will break down how to structure a hybrid shoot from start to finish, including sequencing, lighting decisions, and shot list design.
One of the biggest challenges in a hybrid shoot is lighting. Strobes deliver the power and control you want for stills, but the moment you switch to video, they’re out of the equation. Constant lights keep motion looking great, but can leave stills feeling flat or underpowered.
In this hands-on Photo Walk, Huzi and Jesse will show you how to build a lighting setup that works for both, so you can move seamlessly between stills and motion without compromising either.
(This class requires pre-registration. Please purchase it with your WPPI pass or add it to your existing registration.)
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