Sandra Coan

Many photographers shy away from using artificial light in their work because they prefer the simplicity and look of natural light. But the problem is, natural light isn't always available, and relying on it exclusively can lead to stressful situations. That's why learning to create your own "natural light" with strobes and flash is such a great skill to have. Join award-winning photographer Sandra Coan as she shares her simple, one-light approach for creating a natural light look with strobes and flash. You'll learn how to take what you already know about natural light and apply it to working with strobes and flash, common mistakes to avoid when getting started, what equipment you need, and simple techniques for creating the "natural light look."

(This class requires pre-registration. Please purchase it with your WPPI pass or add it to your existing registration.)

The way clients are finding photographers has changed. Instead of using Google and social media, clients are now turning to AI tools and AI-powered search to find photographers to work with. If a business isn't being recommended by AI, it's missing out.

In this practical business class, Sandra Coan will teach photographers how to build an online presence that ranks in traditional and AI search alike. Attendees will learn how client search behavior is changing and what it means for photographers, how to make a website easier for Google and AI search tools to understand, the key signals that help establish a business as a trusted local authority, how to create content that answers the questions potential clients are actually searching for, and simple visibility strategies they can implement immediately without constantly posting on social media.

By the end of this class, attendees will know exactly what they need to do to stand out in the age of AI search, and will have a plan to do it.

Great photography is only part of a successful business. Join Felicia Reed, Sandra Coan, Pye Jirsa, Ben Hartley, Paul Weaver, and Myrna Daramy for a full day focused on attracting the right clients, turning inquiries into bookings, and earning more from your work.

Learn strategies that work from experts who have built successful photography businesses and helped others do the same. Discover how to attract clients without paid ads, turn social content into qualified leads, and build a marketing process that drives bookings. Strengthen your sales process, price your services with confidence, and learn how to raise your rates while sustaining demand.

Whether you’re struggling to fill your calendar or ready to charge more and shoot less, you’ll leave with clear steps to put into action in your own business. Make your marketing count, turn more inquiries into clients, and build a business that rewards the work you put into it.