From Social to Sales Playbook: Build a Social Plan That Books Clients

Learn the fundamentals of AI while building practical assistants for your photography business. Start with a custom brand strategist tailored to your brand and voice to help brainstorm marketing ideas, write copy, and create SEO content that supports lead generation.

Then explore your first AI workflow: an email assistant that flags important messages and potential leads and drafts responses in your voice. You’ll learn how to give AI clear direction and useful context so it can support your marketing, streamline inbox management, and produce results that feel like you.

Cassidy Lynne and Preston Luke build a social media strategy live, step by step, showing exactly how content turns into bookings and conversions. This is a hands-on, real-time look at building a strategy from scratch, not just theory.

You will learn how to choose the right platforms and content pillars, a step-by-step process for building the your social plan, how to structure content that moves followers toward booking, common mistakes that stall growth and conversions, and how to turn a content plan into consistent inquiries.

Photographers are often told Facebook is dead, while at the same time being told they need to purchase Facebook ads to reach people on the platform. Meanwhile, many photographers feel increasing pressure to constantly create Reels and video content just to remain visible elsewhere. The reality is that Facebook has changed, and that change has created an organic opportunity for photographers whose strongest content is still their photography. Audrey Woulard will share the strategies behind her own Facebook presence, where her content routinely reaches 1 to 3 million people organically without purchasing ads or boosting posts. She'll break down how people use Facebook today, how the algorithm can work in your favor, and how strong photography paired with intentional copy can reach audiences far beyond your existing followers. Attendees will walk away understanding how potential clients actually use Facebook today, and how to increase organic reach without spending a dime on ads or boosted posts. Audrey will teach you how to write post copy that helps rather than hurts your distribution, and how to lean on photography as your primary content instead of feeling pressured into constant video creation. You'll also learn how to read your Facebook insights and determine which numbers actually matter, so you can stop chasing metrics that don't move the needle.