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UID:15691-20270302T113000Z@wppiexpo.com
DTSTAMP:20261007T015912Z
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SUMMARY:From Brief to Brand-Ready: Shoot a Commercial Assignment | Paul Weaver
DESCRIPTION:Attendees will receive a real client brief at the start and shoot to spec for the full session. This is not a demonstration\; everyone leaves with images they could put in front of a brand. Paul Weaver directs on the ground the way he would on a paid commercial set\, covering how to read a brief\, build a shot list\, and deliver what a client actually asked for. Attendees will learn how to translate a commercial brief into a shot list\, how to art direct talent and product in an uncontrolled environment\, what separates a portfolio image from a snapshot in a brand context\, how to shoot for usage and layout\, including negative space and crop options\, and how to select and sequence the results for a commercial portfolio.\n(This class requires pre-registration. Please purchase it with your WPPI pass or add it to your existing registration.)
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