Sponsored by:

A Summit for Emerging Wedding Photographers

It can be daunting to launch a wedding photo business as there is much to consider, including naming your business and marketing your brand, finding your signature voice to help you stand out from the pack, upselling products, pricing packages and more. At Rise + Shine, an all-day educational event taking place from 10 a.m. to 6 p.m. at Mandalay Bay on February 23, 2020, you’ll hear from some of Rangefinder’s current and past 30 Rising Stars, as well as those who nominated them, in hour-long presentations and in-depth group mentor sessions.

Expect giveaways, live demos, face time with the editors of Rangefinder and lots of networking. You won’t want to miss it!



Sunday, February 23, 2020

10:00 – 11:00 AM Building a Recognizable Brand

Caroline Tran

Los Angeles-based photographer Caroline Tran was able to not only rise above the competition, but also build a highly profitable business in one of the most saturated photography markets in the world. In this class, she will share the strategies she used to find her brand identity and how she established a recognizable brand that attracts her ideal clients.

11:00 – 11:15 AM Break
11:15 AM – 12:15 PM Developing Your Signature Style

Elizabeth Austin-Davis

Elizabeth will dig into the necessary steps to developing your signature style organically. Prepare to learn about the important role that lighting plays in defining your style as well as how to edit your work with a focus on consistency as she shows you how she achieves cohesion with both film and digital photographs. You will walk away with the confidence and know-how needed to develop your own signature look that will let you stand out!

12:15 – 1:00 PM Lunch
1:00 – 2:00 PM Money Management & Growth

Will Khoury

Learn the fundamentals of managing your finances and growing your business. We will cover how to set up photography collections and implement strategies to building a higher income. Practical and straightforward, this course will inspire ways of expanding your services, upselling your offerings and showing your clients the value that comes with hiring you. We’ll also talk about incorporating these strategies while maintaining a healthy balance with your personal life. You’ll walk away with a faster and smoother process to running a successful photography business.

2:00 – 2:15 PM Break
2:15 – 3:15 PM Building Social Capital: How One Text Earned Me $30,000

Eric Kelley

When growing your business, just having the right social media skills isn’t enough. Strong relationships and quality human interactions are what successful businesses are built upon. In this course, Eric will talk about his professional and client relationships, including how he builds authentic bonds, how he maintains them (while ensuring future referrals), and how he maximizes his profits without minimizing these important connections.

3:15 – 3:30 PM Break
3:30 – 6:00 PM Mentor sessions with: 
Caroline Tran, Elizabeth Austin-Davis, Will Khoury, Eric Kelley, Janine Licare, Matteo Innocenti, Daniela Villarreal, Petronella Lugemwa and Hiram Trillo



RISE + SHINE will be held at Mandalay Bay in the North Convention Center on Sunday, February 23.

Pre-registration is required.  Registered attendees for The Baby Summit can pick up their badge on Sunday February 23 at the Islander Registration Desk in the North Convention Center. 


Rise + Shine Summit is an add on class that can be purchased from the Sessions Page in WPPI registration. 


Rise + Shine is $199 (price increases to $249 on Feb 23). It can be added to a Show Floor Pass  or a Conference Platform Pass.
Additional information on pricing >