Marketing for a New Reality
As photographers slowly emerge from self-isolation, they must not only reckon with rescheduled photo shoots and weddings—they also must re-examine and rework their marketing strategies to answer to the “new normal” in a post-pandemic business environment. Join us for the final installment of our three-part series on coping during COVID-19 and learn about how photographers Elizabeth Austin-Davis and Elena S Blair and marketing specialist Natalie Franke Hayes are navigating this changing landscape.
Moderated by Content Director for Rangefinder, WPPI and PHOTOPLUS, Arlene Evans.
CATCH UP ON WHAT YOU MISSED:
Making Money Now
Watch the second part of our three-part series about coping during COVID-19. Wedding and portrait photographers Alison Carlino, Julia Kelleher and JB Sallee dive into the business musts: staying profitable and keeping clients engaged in unsettled times.
Moderated by Rangefinder Editor-in-Chief Jacqueline Tobin.
Creativity in Quarantine
A conversation with Rangefinder’s 30 Rising Stars alumni and WPPI speakers Quyn Duong, Jasmin Neidhart and Caroline Tran, as they share the creative projects that COVID-19 quarantine inspired and ideas for how to stay centered and connected to clients.
Moderated by Rangefinder senior editor Libby Peterson.